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Amanda Greenfeld

amanda greenfeld

is a Graphic Designer with a diverse background in the field of design and marketing.

Growing up, I was always artistic; it has been the most natural way for me to express myself. So getting to do that for my career is monumental. What I love most about being a Graphic Designer is that every project is a puzzle. There is a satisfying challenge in taking an idea and using your knowledge and creative skills to piece together a product that is both beautiful and functional. And while it often takes a bit of trial and error to get there, the end result is simple, yet visually captivating to its viewers. It appears to be “the obvious choice” at a short glance, but secretly took a lot of thought, time, and strategy in order to be achieved.

 

Fonts and colors are crucial elements I use to enhance my designs. I find it fascinating how a single font family has the ability to create countless combinations by simply changing its size or weight. And I enjoy the way that colors, while seeming to be very simple, are possibly the most important factor to a design because each color can have a different feeling or meaning associated to them.

 

I think one of the most rewarding and exciting things in this profession is getting to see my designs come to life. Whether it’s an event t-shirt or a massive billboard on display at an outlet mall, I always feel immensely proud whenever I see my designs in person. I find it fun to mentally compare the size of the final product to the size on my computer monitor when it was created. To marvel at how vibrant the colors look or how crisp the lines of the text are. To inspect it and reflect on all the hard work that went into its’ creation. To think “Wow, I really did that!”

 

As a Graphic Designer, I combine my goal of being the strongest visual communicator I can be with my experience, education, and creativity. I am passionate, self-motivated, and always looking for opportunities to grow. I have an intense desire to turn hard-to-digest information into easy-to-follow visual narratives and want my designs to evoke positive and impactful change in the world.

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